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A New Decade For Beauty Pageants

Beauty pageants hardly make the news nowadays. With TV shows like Toddlers and Tiaras, the pageant industry is seen as misogynist, superficial, and outdated. The latest Miss Peru pageant that took place on Sunday made headlines, and for the right reasons.

During the stage of the competition where each contestant stands front and center to announce to the panel of judges what her measurements (bust/waist/hips) are, the ladies took it upon themselves to instead, use the platform to raise awareness for a much more serious concern than their bust size.

The ladies each took turn announcing a statistic on violence against women in Peru. Each woman stepped forward with the standard introductory line – “My name is… and I represent… My measurements are,” — but completed their statements with chilling revelations. Here are a few of the standout statistics:



“My name is Camila Canicoba and I represent the department of Lima. My measurements are 2,202 cases of femicide reported in the last nine years in my country.”

“My name is Melina Machuca, I represent the department of Cajamarca, and my measurements are more than 80% of women in my city suffer from violence.”

“My name is Luciana Fernández and I represent the city of Huánuco, and my measurements are 13,000 girls suffer sexual abuse in our country.”

“My name is Bélgica Guerra and I represent Chincha. My measurements are the 65% of university women who are assaulted by their partners.”

“My name is Romina Lozano and I represent the constitutional province of Callao, and my measurements are 3,114 women victims of trafficking up until 2014.”



Jessica Newton, the Miss Peru pageant organizer, and former beauty queen spoke to Buzzfeed about the urgent need for people to take a stand collectively: “Everyone who does not do something to stop this is an accomplice,” she said.

The pageant ended with a series of questions lobbed at the contests about how they would change laws to help combat femicide, the act of killing women because they are women.


Source & Image: People en Español.


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