wechat sharing

Swire Swap

For reasons that aren't entirely clear to us, Swire has decided to rename Sanlitun Village as Taikoo Li Sanlitun (三里屯太古里). Apparently Taikoo is the Chinese name for Swire, so it seems to be an exercise in branding. However, since Sanlitun Village is such an iconic place (and name), we wonder if it's a bit too late to make a change.

To celebrate this new name, they're offering a gift promotion. If you collect RMB1,500 in receipts from any shop in Taikoo Li Sanlitun, you'll receive a special edition Godiva chocolate box. Alternatively, you could just go to Godiva and buy yourself some chocolates for some (cheaper) instant gratification.


TAG Beijing

YOU MIGHT ALSO LIKE

CW 20logo

By: Cityweekend -

City Weekend is Hiring!
City Weekend is hiring: Our new Editor will contribute articles for both print and digital platforms, with a beat touches on elements of nightlife, lifestyle, community and culture in...
Read More
beijing lgbt gala 2017 05

By: Robbinsadam -

Behind the Mask: Glimpses of the 2017 Beijing LGBT Center...
Three cheers for the staff and volunteers of the Beijing LGBT Center for organizing another fabulous gala fundraiser! (Full disclosure: We're one of those volunteers.) Behind masks of every shape...
Read More
pachakutiq 4

By: Robbinsadam -

Birthday Bonanza: Pachakutiq Celebrates with New Fare
If there's anything sweeter than a frosty pisco sour on a hot summer's day, it might just be the beaming smile of Pachakutiq co-owner Francisco Chia. When that dimpled smile pushes a "Pacha shot" --...
Read More
taozhu1

By: YanMina -

Fashionista: Tao Zhu and Caesar Live Beyond Black & White
Name: Tao ZhuNationality: ChineseOccupation: Co-founder of Penny’s Food Studio Hair and Makeup: Ashley Stanton of London LoftPhotographer: Tao Zi Tell us a bit about yourself and what you do here...
Read More

Comments

Comments

siennapc's picture

siennapc

They should always have had a Chinese name. I don't understand how many places here don't have a Chinese name or don't publicize their Chinese names. If you go to any big international hotel's website, they never list their Chinese names, but taxi drivers never know the English names. Good for corporate style guides, bad for consumers. I think the Village should definitely add a Chinese name, but changing the well-branded English name at this point is kind of awkward.

leemack

Chinese friends have always called it Taigu, so this rebranding effort seems aimed at English speakers. The Guangzhou one is called Taikoo Hui, so curious why it's "Li" in Bj. In any event, some trivia: these dudes also own Taikoo sugar, which is how they made their money in the first place.

beachlover

I guess swire want to give respect to the chinese people to have a local name which makes chinese people feel more close to the new name.Also most chinese may find the new name more easy to spell and handle than sanlitun village. Before there was no chinese name of sanlitun village i guess.
amidanruo's picture

amidanruo

unsurprising, since swire's village-like development in guangzhou is called taikoo hui.
taylorjchang's picture

taylorjchang

This is so silly and unnecessary. I don't see the point in changing the name because everyone is just going to continue to call is Sanlitun Village.
siennapc's picture

siennapc

This is so super retarded. I wonder what all the businesses are going to do -- change all their brochures, menus, name cards, websites etc. so that customers are totally confused and think they moved? I can't imagine the new name will catch on. I've met people who think all of Sanlitun is called "The Village" because of the two malls' importance in the area. Now are we going to call the neighborhood "Taikoo"?
Download App Now
Select your device platform and get download started
Add & Promote an Event
Tell everybody what's going on. FREE.

You've reached the limit of allowed deals. For more information

Contact us

You've reached the limit of allowed housing listing. For more information

Contact us