YouTube Olympics: Celebrating the Good, the Bad and the Shameless Corporate Pandering
Now that we're officially into the Olympic month, it's time to hand out the hardware for the best and worst videos floating around the world wide web.
THE GOOD
Gold: Beijing Huanying Ni
Admit it, you like it, too! It's catchy, well-made and strangely moving.
Silver: Nike 'Anytime'
Not quite shameless enough to qualify as corporate pandering, not quite hysterical enough to unseat Jackie Chan.
Bronze: International Olympic Committee "Celebrate Humanity"
In the end, this is what it's all about.
THE BAD
Gold: Leaked Opening Ceremonies Video
The link will probably be dead by the time you click on it, and good thing, too. We would have liked to keep the surprise. Thanks a lot Korea SBS
Silver: IOC "Best of Us"
Top-level athletes + Cheesy special effects + Overly melodramatic narration = I thought you were better than this, Roger Federer.
Bronze: Beijing "We Are Ready"
Ok, so I admit I got suckered into liking the Beijing Huanying Ni song, but even I can only handle so much Olympic sing-songiness before I get a little nauseated.
THE SHAMELESS
Gold: Adidas 'Together'
Could you be more obvious?
Silver: Coca-Cola 'Shuang'
A commercial with Liu Xiang, Guo Jingjing and Wang Lee-Hom? The Chinese consumer doesn't stand a chance.
Bronze: Kleenex presents "Let It Out: The Movie"
Subtler than most, but shameless nonetheless.

