Mid-End

Rukka in the basement of Beijing APM carries authentic, imported Rukka brand winter jackets, thermal tops and knit hats. Don this stuff and you will be prepared to weather the harshest Finnish winter. RMB2,000 for a down-stuffed winter coat.

Ozark on the fourth floor of Pacific Department Store also fronts real-deal stuff, the best of which are the thin but oh so sturdy wind-breakers. Wear one and feel like your body is encased in breathable body armor.

Sanfo just outside the East Gate of Chaoyang Park has a lot of Arcteryx gear, probably not real though. What they do have worth mentioning is a healthy supply of Smartwool socks. That’s right, America’s best-loved make-love-to-your-feet thermal socks can be bought right here in the Jing. At Sanfo.

Woo in Nanluoguxiang (near Pass-by) is a little boutique which is very popular among women. They sell a range of hand-tailored cashmere scarves. They also carry heavier knits for super comfy blankets and shawls with an added pizzazz.

Zara is a good bet for classic men’s wool winter coats. Combine it with a heavy scarf from Woo and you’re fronting large style super warm styly-style.

High-End

Emporio Armani's lamb fur and leather coat. Emporio Armani is just next to China Central Place.

Burberry's officer's style and clear cutting winter coat for both women and men. Burberry can be found in Lane Crawford, D&G is available in the Season Place, another choice is their new store in Park Life, which will open in the middle of Oct.

American Appeal's pure color cotton neck scarf.

Thomas Pink's gray roll-neck sweater. Thomas Pink's newest shop is in the B2 of the Peninsula Beijing.

Bargain Hunter

Xidan Department Store 西单商场 The whole 4th floor is full of down coats of more than 30 brands, you can find almost all Chinese down coat brands here, like Bosideng, Eral, Yalu, Hodo and Yaya. And they always offer different discounts. In the 3rd floor, more than ten underwear counters sell thermal underwear at 50 percent discount sometimes.

Beijing Blue Island Mansion 蓝岛大厦 There is a single hall for down coats in the 3rd floor, including more than ten brands, also give discounts for old style coats.

Dahongmen Clothing Wholesale Market 大红门服装批发市场 In winter, the booths there always prepare lots of down coats. You can not find good quality coats of Chinese famous brands, but also can find fashionable design coats of fake big brands. The best thing is you can bargain to get a lower price than department store.

Carrefour 家乐福 & Wal Mart In recent years, more thermal underwear brands move into big scale supermarket for low cost. So shopper can find more choices then department stores but a bit lower price. It’s a good place for general brands.