Introducing Maxime Bureau, a creative soul with no intention of buying the latest big label items for showy pomp. His view on a real fashionista is someone who “recognizes good clothes by the cut and design of the material—not necessarily the brand.” So how does this “real fashionista” choose his daily ensemble? He explains with a dashing grin, “I choose an outfit that is comfortable and elegant enough for work, yet lets me go straight away to an occasional weekend electronica party.”

You will most likely find Maxime in sober colors like charcoal, ink and navy, which he balances with a splash of color in the T-shirt or scarf. A perfect example is this lilac American Apparel shirt paired with a pair of skinny pewter colored Dior Homme jeans—both purchased in the China World Shopping Mall.

Being a child of the ‘80s, Maxime’s style bears the influences of Bowie and Depeche Mode—major inspirations that can be seen in his sleekly cut vests, tucked-in shirts and trashed jeans. His obsession with jackets is attributed to having to wear uniforms at school during his childhood in England. For unique, well-fitting jackets, he recommends the Hong Kong store I.T in Guomao, which carries some of his favorite brands like A.P.C and Dior. When he isn’t busy setting up the next visual feast for ROOM with his genius-chef boss Brian McKenna, you will find him on the dance floor, techno beats in his bones, celebrating one more time.

Name: Maxime Bureau

Occupation: Creative Director, ROOM BmK

Nationality: French

Fashionista: MeiLi Autumn

For more style analysis or fashion insight, visit MeiLi's website, www.MeiLiAutumn.com

Photographer: Tao Zi

Hair and Makeup: MeiLi Autumn