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Seminar on The Practice of Public Relations in China

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Description

Over the past decade, public relations is increasingly becoming an important, if not critical tool, for all organisations and corporations in China.

In collaboration with Hill & Knowlton and EastWest Public Relations, SingCham is pleased to bring to you a seminar which will give you an insight into the practice of public relations in China.

Esmond Quek, Chief Executive of Hill & Knowlton Public Relations China, would share with you "Corporate PR and its importance" that covers a broad spectrum of public relations including government relations, media relations, growing influence of the internet media, and crisis management.

Jim James, Director of EastWest Public Relations Beijing, would share with you "Free PR in China" where PR practitioners execute campaigns in China effectively and creatively without having to put up with the standard "fees-based" method: a real issue with real solutions. Further to that, the seminar would also elaborate on PR tools and explain how they can be tweaked to suit the China market.

Featuring two of the most outstanding expatriate PR practitioners in China, this seminar is certainly not to be missed, especially for decision makers and senior executives with public relations and communications specialisation.

Date: 23 Apr (Wed) Time: 3pm – 5:30pm Location: Singapore Tourism Board office, Level 12, West Tower, LG Building, Jian Wai Avenue, Beijing

Fee: RMB 150 for members / RMB 250 for non-members

Interested members and friends please RSVP to singcham@singcham.com.cn

Contributed by singcham

5 months ago

City Weekend
says

This seminar, featuring two of the most outstanding expatriate PR practitioners in China, from Hill & Knowlton and EastWest, aims to give you an insight into the practice of public relations in China. RMB150 (SingCham members), RMB250 (non-members)