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Branding for Small Businesses

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Contributor
Description

The first in a series of workshops designed to help start-up and growing businesses with all aspects of brand planning. Beginning at the heart of the matter, this half-day workshop will focus on putting together your mission statement

Price: RMB 300 for Members - RMB 700 for Guests To register, go to www.inspiredbeijing.com or call Jasmine at 136 211 322 01

WORKSHOP DESCRIPTION: · The goal of this workshop is to demonstrate a logical and definitive strategy to enable you to create a Mission Statement for your brand · Learn the basic principles of Brand Planning and how a Mission Statement fits into the Brand Map · Experience through the use of Case Studies how other businesses have used their Mission Statement to keep key business on track and promote natural growth · Discover how to create a Mission Statement that will pinpoint your brand’s purpose and driving philosophy in simple and inspiring terms

WHO SHOULD ATTEND: · Owners of start-up businesses who need to build a brand from scratch · Owners of growing businesses in need of a brand health check

CONTENT OUTLINE: · Introduction to Brand Planning and the Brand Map · What is a Mission Statement? · Case studies · Your business: tactics, objectives and finding key words to articulate it · The Blink test · Overview and Group Discussion · Keeping on track · The Mother test · Overview and Group Discussion · Q&A · The Road Test

TAKE AWAY BENEFITS: · A broader understanding of Brand Planning and a Brand Map that can be applied to your brand · Expect to articulate your business offering, focus your energy and clarify your brand’s reason for being in just one morning

Speaker: SALLY COX-MULVENNEY: Sally has had more than a decade’s experience at some of the UK’s top brand consultancies, working with a client base of multinational brands and developing an industry profile as a well-respected senior marketing and sales professional.

Contributed by jasmine_keel

4 months, 2 weeks ago

City Weekend
says

All those planning to start a small business in China will benefit from INSPIRED's workshop series designed to help start-up and grow businesses with all aspects of brand planning, starting with this workshop on putting together your mission statement. Members/RMB300, non-members/RMB700.