adidas 2017 Republic of Sports

adidas, the world’s innovative sports brand has officially kicked-off its 2017 Republic of Sports (ROS) campaign, where it will promote a creative and positive lifestyle for sports lovers across the nation. adidas is the first sportsbrand to host a creative sports campaign of this scale in China. Through ROS, adidas will showcase its concept of “Creativity in Sports”, where it encourages people to think and act outside the box, employing imagination and creativity to take sport to the next level.

Marc Le Roux, VP of Sports Performance, adidas China, officially launched the adidas 2017 ROS campaign in Beijing. He explained, “We’re the Chinese consumer’s preferred sports brand and we have the ambition to become the No. 1 sports brand in the world and in China. In order to achieve these goals, we need to engage people into sports activities with us. It’s not always about advertising and sponsoring the big teams. It is also offering opportunities to everyday people to engage in sports and exciting sporting activities. The concept of sports is really growing in China, and as a leading sports brand we want to be at the forefront of this development. That is the reason why we are creating the biggest brand-led sports event and activation ever to be hosted in China.”

“Creativity in sport is the difference we make. We believe this because of our extensive experience in sports and because creativity is at the core of who we are as a brand. The adidas founder was a creator himself, and he always sought to develop unique products that could make improve athlete performance.” said Mr. Marc Le Roux. “Doing things differently from what others are doing is what is critical. That’s why we believe creativity is so important”, he added.

The 2017 ROS has kicked-off in Beijing, and will continue on to Shanghai, Chengdu and Guangzhou. Over the next month, adidas will provide residents of these cities with a truly authentic sports experience. Featuring its core product lines of sports performance– football, basketball, running, training, outdoor and youth athlete– adidas has brought its most exciting programs to inspire visitors to enjoy summer sports to the fullest.

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