Richy
6 Gongti Xilu,
Gongti
Gongti West Gate
工体西路6号
工体保龄球旁
6551-9081
Open 8pm-5am
Price Y100-Y199 per couple
Accepts International Credit Cards
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- City Weekend
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As part of the Babyface brand, perhaps the biggest name in Chinese clubbing, Richy pulls off its Gongti aesthetic with ease and finesse: The lights are brighter, and the studded bracelet exterior shinier than the rest of the strip. With no cover charge except for name DJs, the emphasis is placed on selling VIP tables, private rooms and lots of green tea and Chiva’s.
© 2007 Beijing Ringier International Advertising Company. All rights reserved.
京ICP备05061149号
From Rags to Richy
The Babyface chain, with its megaclubs in Beijing, Shanghai and Guangzhou has made its brand synonymous with Chinese clubbing. Yet, when Babyface closed its doors three months ago, no clubber put his dancing shoes back in the shoebox. The club had almost faded into the strip mall of flashing lights at the Gongti West Gate, where Beijing’s singles head to forget the day in a wash of booming bass beats and tall glasses of green tea and Chivas.
Babyface’s new brand, Richy, promises to change all of that. Its lights are brighter and its studded-bracelet décor far shinier than the original Babyface ever was. Of course, the Gongti business models still apply. With cover charges reserved for out-of-town DJ stars, the money is made on selling drinks, private tables and VIP rooms, which run between YY1000 and YY1800. For the clubber looking for a great place to groove under the strobes, Richy does it as well or better than anyone else on the strip. –Blake Stone-Banks