Hennessy Artistry Event Hits Guangzhou
September 21, 2008 Guangzhou – Guangzhou socialites and music lovers gathered at the Guangzhou Gymnasium for the Hennessy Artistry Guangzhou Event, which featured a world-class lineup of Asian and international musicians performing together to showcase “The Global Art of Mixing.” While music has become increasingly globalized, there are still walls dividing different musical genres and music from different countries. The Hennessy Artistry Guangzhou Event, the first large scale concert event on the China leg of the tour, provides a unique platform that transcends cultures and traditions. It brings together a diverse lineup of talented musicians from around the globe, sharing and blending new sounds in unexpected ways. Guests were treated to their favourite Hennessy VSOP mixed drinks which perfectly complemented the beautiful mix of music, people, and cultures. DJs Tom Price, Havana, and BeXta got the party started with an eclectic mix of D&B, trance, and electronica.
Hennessy Artistry is inspired by the concept of “The Global Art of Mixing”, a philosophy that seeks to blend the best in musical genres and artistes, creating experiences that transcend borders and cross traditional music boundaries. These events provide a platform for the world’s top music talents to collaborate and celebrate contemporary music live on stage, bringing a fantastic and unforgettable musical experience to all corners of the world. To date, Hennessy Artistry has promoted “The Global Art of Mixing” through spectacular and sophisticated experiences in the major cosmopolitan cities of the world - Hong Kong, Taipei, Shanghai, Guangzhou, Beijing, Kuala Lumpur, New York, Los Angeles, Miami and Moscow, - making it the true pioneer of global music and the Art of Mixing.

