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The BrewGirl: Shanghai's New Craft Beer Popup

An ambitious and quirky project by two Shanghainese women, The BrewGirl aims to champion craft beer (and the ladies who love to drink it) with pop-ups and DIY events all over the city. Co-founder Di Di began home-brewing in her garage this past April and soon launched The BrewGirl out of the trunk of her own car.

 

Sourcing beer from Chinese microbreweries like Red Bat and The Ant, which are supplemented by Di’s own home brews (mainly an IPA) and those of other “local brew heroes” across the city, The BrewGirl quickly evolved into what Di calls “a beer trailer and movable party house.” Di and co-founder Jill Tang regularly drive around selling beer (follow them on WeChat @TheBrewGirl to find out when and where) and occasionally remain stationary for a night to collaborate with another party or throw their own pop-up event, usually when they have an especially exciting new brew to sell.

 

 

Both women have full-time jobs and manage the project during their free time. Future expansion plans for The BrewGirl include the launch of a craft beer social networking platform that Di describes as the “MatchMaker or Tinder, for the beer world.” They’ve also recently expanded their IPA brewing beyond Di Di’s garage to a brewery in Qingpu.

 

Di and Tang named their project The BrewGirl to acknowledge and challenge stereotypes about female craft brewers. “It is less common in China than Western countries for women to drink beer, not to mention brew [beer],” Di tells us. “Most people are curious about a woman brewer or beer advocate, even if they don’t want to admit it. I think curiosity drove them to us at the beginning, and our job is to keep them by providing good beer and unforgettable experiences.

 

 

Look out for Di’s Mini Countryman rolling around the city packed with beers, or check out their next event, Beer & Belly, coming up on Saturday, June 27 at On Stage. In their usual lighthearted fashion, The BrewGirl ladies have dreamed up a party that’s essentially a celebration of beer guts. Refreshments for the evening will be sourced from Song Brewery, a microbrewery in Songjiang, and there will be live belly dancing (by women who probably don’t have beer bellies), plus a performance by punk-rockers Round Eye and a DJ spinning Arabic electronic music. Entry is RMB80.

 


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Find The BrewGirl at Beer & Belly, Saturday June 27, at On Stage


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Comments

bill_greyskull

Good information. Love that the craft beer scene is picking up in Shanghai. More beer coverage please.
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