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Interview: Chloe Chen

Designer Chloe Chen shares her secrets for the right mix-and-match

Over a morning coffee at her concept store hidden in Ferguson Lane, Chloe Chen shares with us her passion as an emerging fashion designer, how she got her start and the opportunities and challenges she’s facing in Asia’s thriving market for the premium ready-to-wear category.

 

Why did you want to be a fashion designer?

When I was in college, I really liked vintage and would often catch myself redesigning my mom and grandma’s clothes, and would get positive feedback. That was when I knew I wanted to do something with vintage. I reconstructed vintage clothes I bought from Hong Kong and Japan at home, where I eventually opened my first boutique.

 

How do you maintain consistency while creating fresh ideas for new collections?

Vintage and modern mix and match is the brand’s DNA. Also, mixing styles of East and West is very important. Consequently, I often shuttle between the USA, Taiwan and other Asian countries.

 

Something sexy with a feminine feeling combined with a rocker look, or taking manly fabrics and creating ladylike looks out of them, are also core elements of the brand.

 

 

What’s the inspiration behind your SS and FW collections?

The SS collection revolves around the vacation mood. I have focused on all white-colored looks: white dresses, trousers, shirts, etc. For most people, white seems very hard to wear and often looks unflattering, but we focused on good cutting and structures in order to give pieces a good shape and lean cut.

 

For FW 16/17, I collaborated with artist Chen Wei. It is about women displaying a strong personality and attitude and not always abiding by cliché roles such as taking care of family, cooking, cleaning and forgetting about yourself. You shouldn’t always follow the rules, but should instead be independent and live your own life.

 

 

How does the economic slowdown impact your business?

We’ve been in China for 10 years. It is really the right time to be here now. We have broken our sales record for many months, and the business simply keeps growing.

 

What is your essential tip for the young designers?

If you’re doing what you love, don’t give up!

 

 

Yanie photo

Content provided by Themarginalist.com.

 

For more on Shanghai's fashion scene, click here.

 

 

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