Big news comes to us via Drink Magazine that homegrown craft brewery Boxing Cat has been acquired by beer behemoth AB-InBev. If you don't know that name, let's just put it this way: the odds are you have probably filled this company's coffers every time you've taken a sip of beer. They own Budweiser, Corona, Hoegaarden, Stella Artois, Leffe and a bunch of other labels.
According to Drink , the acquisition comes via AB InBev's subsidiary ZX Ventures, a company that describes itself as "a global disruptive growth group, incubator, and venture capital team." We've been informed that this is marketing-speak for "AB InBev's global craft beer division." ZX will be taking on all the Boxing Cat brands.
What does this mean for the brand? Well, we'd be willing to guess that you'll probably start seeing a hell of a lot more Boxing Cat beer in China, and perhaps even more outside of the country. Ab InBev's got pretty deep pockets. Partner Lee Tseng also informs us that he, Kelley Lee and brewmaster Michael Jordan "will stay on to help operate and continue to develop [their] vision as [they] always had since the founding of the brand."
"Kelley, Michael and I are committed to building a top Chinese brand and will stay on to achieving that through ABI's partnership," he added.
This comes only weeks after the same company acquired another beloved beer haven in Shanghai, Belgian beer bar Kaiba. And, of course, the opening of Chicago-based, AB InBev-owned Goose Island brew pub.
Interesting times for the beer industry in China. We've got a hunch that AB InBev aren't quite done acquiring brands here. We're curious to see who's next in China.
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