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World of Beer Offers Impressive Variety of Beer

And 'Murrica-sized food portions

US import World of Beer (WoB) celebrated its grand opening this August, but many might know them from their high-profile (read: cheeky) opening next door to Dr. Beer two months ago.



The Decor


The bar - while not industrial in the slightest, thank goodness - looks as American as one gets, sitting comfortably somewhere between a Chicago pizzeria and a blues club. There are no less than 11 big-screen televisions throughout the place, which play channels ranging from baseball games to sumo wrestling.


Up a small staircase, a stage is enticingly lit but empty, though is reportedly soon to hold performances of what we can only assume will be bluegrass, Bob Dylan hits and broken dreams.



The Offerings


Though none of the beers here are new to China, what World of Beer does offer is a formidably large selection of the stuff in one place, with 41 taps and close to 400 bottled varieties from around the world. Beers range from RMB40-88, with their widest stock being American and Belgian.


Beer at World of Beer


Their beer menu definitely strives to educate people on the “world of beer” with pairing instructions and special tasting flights. Their food menu on the other hand, consists largely of heaping portions of deep-fried tavern fare, and is probably better suited for getting folks fat. An especially eye-popping number is a German pretzel (RMB68) the size of a newborn baby, which WoB serves dangling from a metal hook like the chefs went out on Fumin Lu and hunted the thing themselves.


We were told that while some local customers have complained about the belt-busting portions, the franchise in Tampa, Florida dictates the sizes and they cannot be easily changed. (Jeb Bush, the people have spoken: no one in Florida should be making any executive decisions.)



In Conclusion


Don’t be too thrown off by the “World” here - this is stereotypical American gluttony at its finest. While not especially cheap or charming, WoB’s extensive beer and food selections work well for those who want to recreate the Western bar experience they’ve sorely missed and / or don’t want to eat for several days afterwards.


Taps at World of Beer



OUR RATING: 3/5 Stars





What: World of Beer

Where: 85 Fumin Lu (near Julu Lu) 富民路85号 (近巨鹿路)

Tel: 6205-8038

Website: www.worldofbeer.com



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Mayura Jain
Mayura Jain is a writer, artist and designer based in Shanghai. She has accidentally done some of her best networking while dancing on speakers around the city.


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