How Should Restaurateurs Respond to Online Criticism?
by clairebared | Posted on Feb 09 2012 | Shanghai Dining 17 Comments | 0 Bookmarked
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What happened to "the customer is always right"? Over the past 24 hours, a storm of negative comments has fallen upon the Malone's directory listing. City Weekend users weren't too impressed with the way that the restaurant's management responded to a negative user review online. After another complaint about poor customer service, a Malone's staff member had this to say...

malonesgroup says: "We have gone over this time and time again. If your being spoken to rudely then ask for a manager instead of whining on a website like a bunch of cowards later. If you dont want to come back then dont come back. Threatening this to us will not make us beg and beg. We have been here for 18 years and still going strong. A few odd comments here and there will not send us to the brink of bankruptcy.. Please inform a manager if this happens to you again and we can sort it out on the spot otherwise do everyone a favor and stop bleating like babies on websites. Thanks Malone`s"

Ouch! After this comment, it led to a barrage of responses (a lot have been deleted for getting off topic) from City Weekend users. Here's what a couple of them are saying.

hellowatch says: The purpose of these forums is to give a heads up to would be customers as to what's what on the Shanghai scene. I for one appreciate when CW users give me the goods -- or the dirt -- on a place I'm thinking of going to. One user posted a review about a rude waitress. In my experience in the hospitality industry, rudeness comes from weak company culture, a lack training, and absentee management. It is systemic, and in case you missed the previous review, your managers are part of the problem too. And now, you're being belligerent. Defensive. An scared little boy. You want to slap your customers around online and talk yourself up? Bad decision.

narsfweasels says: You are out of order Malone's! I suspect you're having a bad day, but calling customers "bleating babies" is completely the wrong way to deal with it. And in fact, why don't you just make sure this kind of unpleasant situation doesn't happen in the future? Prevention is better than cure. If someone smacks you in the head and then they say sorry, does it hurt less? No. So take the boxing gloves off, sit down with your staff and make with the training.

It's not the first time this has happened. You may remember this post, where we posed the question - are Shanghai customers too demanding? At the end of the day it looks like things haven't improved at the restaurant and instead of heeding advice from customers, they have gone on the defensive.

So now we want to know: how should restaurateurs respond to online criticism?

Should they ignore it or should they listen? Should they sit back or should they speak up for themselves? Who is right and wrong in these situations? Tell us what you think in the comments below.

17 Comments

I think this one should be pretty obvious: the customer is always right. Even if the reviewer is a wackjob, you're only going to turn that person into an even bigger wackjob by calling him or her out. If someone has a complaint, you have to take it seriously. A simple "Thanks for pointing that out, we will look into it and do our best to deliver a better experience" is never the wrong response.

Posted by leemack 3 m, 3 w ago
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Its pretty obvious even to the blind that after their reply that this rudeness and flagrant abusive comments filters down from management to the junior staff. They have become in the last year or so too big for their boots and with their heads firmly placed up their own back passages. Customers should make a stand and vote with their feet before stepping into one of the stores again. My family stopped going about 6 months ago when we were very rudely spoken to by some Australian manager when we complained about our daughters patty being cold and arriving with onions when we asked not to have them and a 20 minute wait for her milkshake. Yes, customers should complain at the time and speak to a manager on duty but being spoken to like naughty school children on a forum is not the way to win a place in our hearts again. Thanks Maria Williams Ex Malone`s Customer

Posted by nonsugar 3 m, 3 w ago
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Mr Mack, do you take the same position you describe when someone, a single reader, levels a criticism at City Weekend or do you ignore it?

Posted by phillipvasels 3 m, 3 w ago
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You should check out Caliburger's listing. They never planned on offering combos but after some online outrage they changed it.

Then again, they got in trouble for that too. Can't please everyone.

Posted by geofferson 3 m, 3 w ago
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Geoff. Be honest though. Your not a fan of Malones anyway are you so a chance for a dig and your in there.

Posted by nonsugar 3 m, 3 w ago
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Nothing against Malone's, never had the problems that other people seem to have had. Really disagree with their handling of this though, never a good idea to tell off your customers.

Posted by geofferson 3 m, 3 w ago
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Restaurant owners should respond *politely* at all times. Even when is obvious that Mr Coojermasterfackerwill is barking like a dog with a bone, good manners will defuse the situation considerably. And even if it doesn't, then you can stand up and say "we tried to help, but it just wasn't what he wanted." Going off on one, calling people names and generally losing your rag is only going to make you enemies.

Posted by narsfweasels 3 m, 3 w ago
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See, what is really interesting here is that several readers including myself left comments that criticized CW for moving the original thread to this spot. Those comments have been promptly removed by the editorial staff to sanitize the commentary. That is a disservice to the readership. Mr Mack, the Senior Editor of CW Shanghai, posts a comment that "the customer is always right". I guess that is true until he levels criticism, especially at CW. Thank you, Mr. Mack, for showing some of your own values when you deleted comments immediately after you said that "If someone has a complaint, you have to take it seriously. A simple "Thanks for pointing that out, we will look into it and do our best to deliver a better experience" is never the wrong response." Who were you speaking to when you made that statement? As a CW reader, don't I have the same value to CW as any other?

Posted by phillipvasels 3 m, 3 w ago
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@phillipvasels Comments were removed because they were getting off-topic (which goes against our comment policy)...comment sections on listings are meant to reflect customer experiences there and that's already been done fully and accurately in this case. Discussion about what Malone's did right or wrong in the aftermath is deserves a different forum.

Posted by geofferson 3 m, 3 w ago
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Phil makes a good point - I think that this was a Malone's issue and they deserve to reap the rewards of their bad handling of the situation. The deleted comments were critical of Malone's and protesting it being shunted away from their entry, and I think that was a little off. Secondly, commenters who leave bad experiences paid cash money to have those bad experiences, whether management likes it or not. If management doesn't like the bad comments, they can fix the problem, not call out their clients for not enjoying the experience.

Posted by foodiedave 3 m, 3 w ago
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@geofferson. I think there is a distinct disconnect between what you say and what you do. Other examples would include the "Rules" you say you have for contests that you change arbitrarily whenever it suits you to do so. The only consistency the editorial staff displays is inconsistency. Your comment to me sounds a lot like the Malone's manager comment to its patrons that posted comments here. The customer service policy of CW appears to be far from the "customer is always right" sensibility as stated above by your boss, Mr Mack. You make the rules then you change them, then, you change them again. I am not alone in this opinion. I just saw that another reader left a comment that criticized Claire's action and that was promptly deleted as well. You guys are looking like book burners now.

Posted by phillipvasels 3 m, 3 w ago
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I did delete that comment; I've also already emailed the commenter privately and explained our position on this.

Posted by geofferson 3 m, 3 w ago
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@philipvassals I can assure you that we appreciate all reader feedback and do take it very seriously. It is a critical part of helping us improve. Please keep it coming!

Posted by leemack 3 m, 3 w ago
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It's funny to scroll down through the Malone's reviews and read the tempered responses posted by "malonesgroup" dating back almost 4 years. It seems like they have tried to adopt the "correct" service recovery philosophy in the past, which is that mistakes should be treated as opportunities; opportunities to better understand the customer and thereby deepen the bond with him. Now, that doesn't mean that Malones or any other restauranteur need be a b$^*h to any momo with a keyboard. Not at all. However, there are ways of keeping your face without completely antagonizing your customer base. It's dialectics. Learn something from your customers. Adjust your position. Shift your gift a little. Synthesize. This makes perfect sense, no? Well aparently one Jing An bar has gotten a bit too proud, like a rich man's spoit brat child, of the fact that it entered the market first. And despite (or is it because of) its broken attempts to successfully duplicate its concept in other parts of China, it's now standing strong (sic)in their broken place. It wont happen today or this year or in any gaugeable timeframe, but the writing is on the wall: Malones is on the downstroke. Not that I really have a hardon to bash the joint, but what "malonesgroup" said is, as narf aptly put it, "out of order', and he needs to be called out. What say you "malonesgroup"?

Posted by hellowatch 3 m, 3 w ago
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I do always love a CW comment war! A couple of years ago, I had a really bad service experience at Gourmet Cafe. I griped about it on this site (and had complained to the manager at the time, to no avail). The owner, Will, contacted me personally to apologize and offered me a free meal to assess whether they'd improved. (They had.) It was a really nice gesture, and I continue to appreciate their professionalism and willingness to respond constructively to criticism. And I went from bashing the place to singing its praises. Malone's invited a PR nightmare by attacking unhappy customers online. How idiotic. Yes, one should talk to a manager as well, but the Internetz provide a valuable customer tool for swapping stories and complaints. Malone's has inexplicably survived for so long that it probably will weather this indiscretion as well, but it definitely loses repute for it, and business.

Posted by lisamovius 3 m, 3 w ago
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Are we still hoping Malonesgroup will respond to this? It will be interesting to hear their thoughts on this whole debacle. Twice now readers have found something seriously wrong with the place and twice now it has provoked a separate debate. Is third time the charm?

Posted by narsfweasels 3 m, 3 w ago
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They've demonstrated that they can't effect changes nor respond well to criticism. If they do weigh in it won't be in a professional manner.

Posted by foodiedave 3 m, 3 w ago
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