Last Word on the Lind Affair
by foodiedave | Posted on Sep 19 2010 | Shanghai Dining 7 Comments | 0 Bookmarked
See All 1 Photos

Lind has refused to answer me in my questions about their brezeln and my editors haven't backed me, publishing a laudatory article after I took Lind to task for their overpriced, inferior brezeln.

I left the magazine game years ago because I didn't like the politics that prevented me speaking my mind. I took this gig because I like to get my opinion out, but it looks like I can't escape the politics here, either, so I'm going. It's been entertaining, but I don't think I can voice my unrestrained opinion in this forum, so I'm heading off to somewhere where I can.

Germany.

At least there I'll get a decent brezel.

So, here's a final word on the Lind matter. I don't like their brezeln, because I think they are truly inferior and frankly unworthy of the name. I suspect that they know they have issues, since despite my attempts at communication I've repeatedly been brushed off. I'm going to put on my big spangly turban and gaze into my crystal ball, and make a Parthian prediction:

Lind will last another 6-12 months, tops, then fold away with all the other poorly conceived and executed F&B ventures in this town. They were late to the party, and aren't going to last long- the days of expensive bread are winding down, their turnover is pretty mediocre (half a dozen or so morose looking diners, as of 1pm today), and the overheads are absolutely brutal in Grand Gateway- about 1.3 million per year, after market entry and capital investments They've got to sell a whole lot of overpriced, undersized, mediocre brezeln to make up for that kind of overhead- something on the order of 150,000 for rent alone.

I'd like to give a hat-tip to Narfsweasels, inveterate commenter and brave soul who actually put Lind to the test after I compared it to Celine Dion. Read his results for yourself. Jia you Narfs, I'm glad you recovered.

So long folks, happy eating!

7 Comments

Hey, I'm not an inveterate, I have a backbone and everything!

Posted by narsfweasels 1 y, 8 m ago
Was this comment useful? Yes(0)

Paulauner bakery on Fenyang Lu does a better brezel for 6 RMB- same size, slightly too dark skin, but correct taste and texture- and they have a terrace garden with friendly cats.

Posted by foodiedave 1 y, 8 m ago
Was this comment useful? Yes(0)

Sigh, repost sans errors. I notice that my comment has been harmonized :) Something wrong with pointing out that no one's commented on this post? Perhaps I need to express more of an opinion. How is your publication allowing this to be a published article on your website? I don't know Dave Taylor personally, but as a reader, this looks like an attack on a new place because one of your writers hates the brezels at a certain bakery. Even if the brezels taste like, I dono, durian on stinky tofu rubbed onto an ape's private regions (worst thing I can think of), I think the author's hatred/criticism of this place is kind of unnatural. Not to mention awkward in how personal it feels. And unprofessional. "I predict this place will fail, mark my words! Their bretzels are traumatizing." There. I've summed up this author's point. Does it really require three blogs and also a trip to Germany?! (seriously? )

Posted by truffley 1 y, 8 m ago
Was this comment useful? Yes(0)

Did you read the first blog about this, or are you jumping in now? This got personal when the Lind management blew off 3 promises of followup, including one following on a personal meeting with the person handling their PR, which was before the first blog. I can't name her due to CW policy, which I will continue to respect. After blog 1, she avoided me and repeatedly blew off her commitments to answer my questions, but still found time to phone up my editor and complain about me. There was also the incident of the sock-puppets jumping on my case and accusing me of fabricating my work. I've got a huge problem with the expats screwing expats mentality here, and places like Lind get on my nerves. They charge ridiculous prices for genuinely crap food, then play dirty when they get called on it. There is no need for it, no call for it, and I saw absolutely no reason not to go to the mat against it. Hell, I left CW because they refused to back me on this- not allowing me to say that Lind blew up at them over my first blog, and not referencing ANY dissenting opinion (mine & St.Cavish's) in the online writeup of Lind until this final spasm happened, among other things. They even memory holed this for a while, while wheels turned. This isn't print, it's a blog, and by that it means op-ed. I was going to print the entire email string to show that they were playing dirty (and to satisfy the complaints of people like you) but that got vetoed, too. I stand by my opinion of their brezeln, and I certainly stand by my opinion of Lind's management- they tried to play dirty, which means they aren't willing to stand on the quality of their food or service. And Truffley- 2 blogs, and the trip to Germany was incidental. As for the predicting they'll fail, well, that's just experience and math. They have a shaky concept, and my most conservative estimate puts their daily turnover needed to meet their overheads at about 10k RMB (prob closer to 15k). They aren't meeting that, they won't meet that, and they will fail. That doesn't have anything to do with their brezeln- that has to do with them be late to the party, and having a bad business plan.

Posted by foodiedave 1 y, 8 m ago
Was this comment useful? Yes(0)

The lack of hard returns in the comment syntax is truly galling.

Posted by foodiedave 1 y, 8 m ago
Was this comment useful? Yes(0)

The original blog, Truffley, was quite funny in its criticisms of Lind, it was certainly overblown but after having tasted this for myself, seen the poor quality bread and paid high prices for it, the writer was correct. The subsequent "toys out of the pram" tantrum Lind threw was pretty amusing - if only because they never once addressed the real problem: the bread is bad and too expensive. It was an attempt at undermining the credibility of not only the writer, but also the portal that published it. Self-same portal subsequently produced a review that didn't really refute any of the writer's claims, but praised the establishment. Which in all honesty looked more than a little bit like a climb down. While this was going on, shills from Lind attempted a character assassination of users of the web portal, which prompted childishly hilarious retaliation on the part of said users -and the spending of too much money on poor products. All through this, Lind has never addressed the real issue: why is the bread so expensive when it is so bad?

Posted by narsfweasels 1 y, 8 m ago
Was this comment useful? Yes(0)

Hi Narsfweasels and Foodiedave, Appreciate your responses on this :) It's 1:38am in the morning and I'll eek out my response in a saner time of morning.

Posted by truffley 1 y, 8 m ago
Was this comment useful? Yes(0)

Other Posts by This Writer

Why Everyone Needs Goga

By foodiedave

Everyone has been talking about Goga, and rightly so. This is a great little eatery- ...

Bread Studio: Bread Done Right, for a Change

By foodiedave

After blowing a gasket about Lind's overpriced, mediocre brezeln last week, and while I patiently ...

Lind- overpriced and under brezeled

By foodiedave

What is it with bakeries thinking that they can charge stupid prices for bad versions ...

My Favorite Xinjiang Restaurant (Revealed on Pain from CW Managing Editor)

By foodiedave

Lee Mack is a big bully. Yes, he's a big, big bully. Here I am, ...

Mediterranean Grill Avalon Hits the Mark

By foodiedave

Avalon is new, fresh and really quite decent. Launched in April by Howard Quan, an ...

Bella Napoli 2- al fresco at last!

By foodiedave

Something I've awaited a long time has happened. Mid-range Italian standard Bella Napoli has spread ...

Dining in Elegant Destruction at Table No. 1

By foodiedave

A couple of weeks ago, I was invited to try Table No. 1 at the ...

Comps, Freebies and The Dirty Business of Food Reviews

By foodiedave

OK, I have to vent here for a bit about the practice of comping meals, ...

RIP Gary

By foodiedave

I just read on SmSh that Gary Heyne, brewmaster of the Boxing Cat and bon ...

Neverending Pizza and Pasta!

By foodiedave

I like pizza- perhaps a little too much. It may be a reaction to eight ...

Culinary Quixote: The Perils of Tilting at (Beef) Windmills

By foodiedave

I went to Yasmine’s for dinner on Monday since I’d been hearing such good things ...

Tastily Mistaken

By foodiedave

I’m a street food addict, and I love to find new street food options- but ...

T8: Alphanumerically Good

By foodiedave

I guess I’m the new food blogger. I’ve been a sometime writer, editor, street food ...