Putting the technical merits of the doc aside a moment. I would love to hear more about how Converse have helped develop the scene. I know all about the tour via Archie and I'm not naysaying for the sake of it ... but ... That tour was Converse taking two already established bands on the scene who were signed to a label, had excellent CDs out and were already getting overseas press attention - then taking them around a small tour in a giant advert on wheels ... the result being that W&K (can't bear to the use the obnoxious plus sign, sorry) furnished Converse stores with some more unique and focused brand wall paper. I've nothing against Cons either, I grew up skating back when they were cool. But lets call this what it is. An adventure in modern PR/ad work were some ad types try to figure out ways around traditional ad resistance. As for the so called fringe benefits, I despise that Thatcherite 'trickle down' model of society. The fact that it might be the only option for some bands here is very depressing.

By the way, I just want to add, Dan, that your recent posts on this topic have been excellent and quite thought provoking. Nice one.

So beautifully put that i had to add a 'hear hear'. So far no-one seems willing to grow something organically, start small, and reap the benefits in the long-term. It's just another ad campaign with slightly cooler content which costs < or = some models and a studio. Apart from some great shoots, what's the revenue for these bands going to be over next 12 months?

@Luckypeach Exactly.