Yum! is on a one-company-mission to obese-ify the whole nation of China
China Retail News reports that Yum! plans to open 425 more restaurants this year, and 20,000 more in the long-term.
The article, released on May 9, 2008 reads:
According to foreign media sources, Yum!, the owner of KFC and Pizza Hut, is planning its expansion in China, and the group plans to open 425 new chain restaurants in China in 2008 and China is expected to become its largest profit source in the coming ten years.
Yum! plans to launch breakfast services in China this year. These services have been carried out in half of KFC restaurants. In addition, the group will also test 24-hour KFC restaurants and expand distribution services.
David Novak, president of Yum! Restaurants Group, says that his goal is to open more than 20,000 restaurants in China. In 2007, the profit of Yum! Restaurants China was US$375 million, which increased by 30% and contributed more than a quarter of the total profit of the company. Novak predicts that by 2017, the contribution of the China's market will take 40% of the company's total profit, exceeding the U.S. market's 30%.
Doesn't this article just make you crave some spicy, breaded, deep-fried chicken goodness? I want a fried chicken hanbaobao pronto! Or wait, maybe I just want these new cheesy French fries which the woman on the KFC China homepage is so profoundly enjoying here.
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