Stepping into Studio Timeless, a newly opened men’s boutique on Changle Lu, the first thing that catches the eye is not the eclectic collection of quality menswear but the creative, contemporary décor which slyly divulges the architectural background of store owner and designer Zhang Pingchuan. Born in Hangzhou and raised in Vancouver, Zhang has artistic pursuits ranging from photography to fashion. He opened this store to focus primarily on handmade men’s brands like Filson, Gitman Bros and Soul Land. “You must love what you make by hand,” he tells us. “A painter wouldn’t make a machine to paint, would he?” We suppose not, and his cozy, whitewashed store exemplifies his attitude. Zhang’s favorite item in the store is a Filson bag (RMB2,900), the design of which has remained unchanged since it debuted during the 1890s American gold rush.
DETAILS
What: Studio Timeless
Where: 764-4 Changle Lu长乐路764-4 号
Tel: 5100-0014
Email them: timeless.shanghai@gmail.com
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