The Meat Guy
What does P.R.I.M.E mean? It’s an acronym. Prime Reliable Imported Meat Excellence. It’s also a grade of meat, right? Yeah, there’s actually "Prime" meat all over the world. It’s a U.S. way of ranking meat but it really just means "top quality." It's familiar and something people recognize. I thought we really had to get out there to foreigners. Top quality stuff is really expensive in restaurants and we provide it wholesale for home delivery. Home delivery? You just made our day. How did that start? The home delivery only started up in the last year. I'm always in places talking to chefs and I know a lot of people and once they knew what I was doing, people started asking me where they could get quality meats. So I started to look into the logistics of it. And now you're "The Meat Guy." Yeah, people just started saying, "Hey, you’re J.P. the Meat Guy!" and it caught on. You guys also do seafood, right? Yeah, we do beef, veal, lamb, pork, poultry, seafood and fish, all imported. We also just got the exclusive rights to distribute Butterball [turkeys]. Wow, that's going to be huge come Thanksgiving season. Yeah, it's going to go through the roof. We’ve brought in 1,100 and over 400 are already reserved. If they sell out by mid October we'll order more for Christmas and New Years.
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One of the problems in China s well is that “hi class restaurants” offer "alternative" beef from the USA. It seems that the chefs working in these restaurants cannot cook with grass fed beef and need the animal fat in order to achieve the taste they need. Not enough creativity in the gastronomic world in Shanghai especfically where vasts amounts of fat are served in beef dishes, and we are taking here in restaurants like the ones you refer in your article. give me the beef, not the fat!! I am fat enough!!